Ranking your ecommerce website in 2020 isn’t an easy task. Competition in the ecommerce industry is increasingly fierce, and today’s customer expectations are ridiculously high. On top of that, we’re amid the Coronavirus crisis.
If you’re looking to increase traffic and conversions under these circumstances, make sure you’re not missing out on these three effective e-commerce SEO optimization tips.
Use responsive web design to attract mobile users
One of the most effective e-commerce optimization tips to increase conversions on mobile devices is using responsive design.
Websites with responsive design adapt to all screen sizes, making them suitable for any device – including smartphones, tablets, and desktops.
Have you ever visited a badly designed website with your phone, having to zoom in to read certain sections? (Let’s be honest, you probably left immediately.)
We’re in a mobile-first world. Mobile users account for more than 50% of all website traffic. If your ecommerce website isn’t optimized for mobile users, you could be missing out on the majority of your visitors.
To optimize your ecommerce site for mobile visitors, there’s no better way to start than by implementing responsive design.
For starters, it improves user experience, reducing the amount of traffic that clicks out of your site right away.
Better user experience also increases conversion rates as more visitors get to the end of your pages and are more likely to be interested in your offer.
Responsive web design lets you take more advantage of your current traffic, but that’s not all.
It also increases total traffic by improving SEO.
Google’s search algorithms watch out for various performance metrics – such as bounce-rates and on-page time – to rank your pages in the organic search results.
Implementing responsive design improves these metrics.
Improve loading speeds to instantly boost performance metrics
Loading speeds are a critical factor when it comes to SEO.
An analysis of 11 million landing pages by Google found that:
- As page load time goes from one second to 10, bounce rates increase by 123%, and conversions drop by 95%.
But even a small difference in loading speed can make a dramatic difference:
Additionally, Google will lower your rankings if your loading speeds are slow.
Scary, right? How many customers have you lost due to your page load times?
The good news is that there are many easy, yet effective ecommerce SEO optimizations tips you can do to improve your loading speeds:
- Optimize images: make sure your images have the necessary resolution, but no more than that. Large-sized images can considerably slow loading speeds.
- Use a Content Distribution Network.
- Remove any unnecessary elements.
Need help implementing these tips on your ecommerce site?
Check out our top 6 Reasons to Hire a Digital Marketing Agency to Build Your Website.
Create business listings to get more local traffic
If your business has a local presence, optimizing for local SEO can considerably increase your traffic:
After all, 46% percent of all Google searches are local.
Being close to customers gives you an advantage when competing against global or national brands in the search results. But if you don’t optimize your site, you won’t be able to leverage your local presence.
When it comes to effective e-commerce SEO optimization tips to increase local traffic, the best one to start with is creating a Google My Business account.
Just sign up by providing the requested information about your business, and your business will appear in local searches and google maps.
To further optimize your listings, make sure to include as much information as possible, such as your logo, open-hours, a description of your business or offer, and images.