Are you looking to increase the traffic and sales of your online store?
Getting an online eCommerce store set up and selling takes patience and trial and error. There are so many possibilities, changes, and optimizations that you can do, that it can seem overwhelming at the beginning.
That’s why, to make things a bit easier for you, we’ve brought 4 Ecommerce Marketing Ideas and Strategies that will help you find the next change to make in your online store.
Here we go!
Minimize abandoned carts
Let me show you a stat that will surprise and illuminate you.
Kind of sad, right?
It’d be even sadder if it were 80% instead of 69.57%.
And that could totally happen to you if you’re not doing anything to minimize the number of shopping carts that get abandoned in your online store.
That’s why you should do everything within your hands to keep that number low, and in return, get more sales.
To do that, recovery emails can be very helpful. If you’ve recorded shoppers’ email addresses along the purchasing process, you can send an email reminding them of their abandoned carts.
You can include a discount code or free shipping in recovery emails to further increase the chances of customers purchasing.
Make the process quick and simple
One of the best things you can do with your online store is making sure that the whole process of navigating and purchasing is as easy as humanly possible.
We live in a fast-paced era where a couple of extra steps or seconds are enough to lose customers.
If users find it hard to navigate, or the buying process is too long and complicated, they’ll simply move on to the next ecommerce store.
That means you should:
- Make every purchasing step clear and simple
- Make the website design and navigation intuitive
Have you heard about the term Upselling?
Upselling consists of offering customers a product slightly more premium than the one they’re about to purchase.
When you’re offered to supersize your order at Macdonald’s, you’re being upselled.
This can help you grow your revenue by adding a bit more value to some purchases. The worst thing that can happen is customers choosing to go with the original order.
Place reviews where people can see them
When customers consider purchasing from your store, their biggest fear is that the products won’t meet their expectations.
A great strategy to reduce or eliminate this fear is to place reviews of preview customers in strategic places on your website.
Social proof instills a feeling of trust, and it’s in your best interest to take advantage of it and use it.
You can also take advantage of the power of social proof by sharing pictures of satisfied customers on social media sites like Facebook, Twitter, or Instagram.