4 Local SEO Tips and Strategies to Improve Your Small Business’ Rankings

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Did you know that “28% of searches for something nearby result in a purchase?” (Google)

Before, people’s purchasing decisions were mostly influenced by their friends’ and family’s opinions, traditional advertisements, and whether the store was located in a favorable and visible physical location.

But now, people are deciding what and where to buy based on Google. 

That’s why for many businesses, learning how to rank your site through local SEO is no longer a nice thing to have, but a necessity.

Your business’ products and services may be outstanding, and it may be known for its incredible customer support. But if it doesn’t have local SEO under its belt, it’s probably gonna have a hard time nonetheless.

Statistics support the previous statement:

“72% of consumers say search is their first choice to find information on local merchants” (Brightlocal)

Here are some of the best Local SEO tips to help you climb the ranking ladder:

Target local keywords

“Target local keywords” is a very basic tip, but it needs to be included in this list due to its vital role in Local SEO.

Target keywords that are relevant to your local customers such as the: 

  • your type of business + near me” keywords 

And the

  • Your type of business + in location” keywords

To find keywords that are popular and relevant in your location, you can use Google’s keyword planner. This tool is great because it can quickly help you to build a list of keywords to target, and after that, all that’s left is to include the keywords in your website and content.

Build high-quality backlinks

Backlinks are one of the most important ranking factors on Google.

For localized organic results, they are the #1 most important factor. And for the local pack results, they hold 2nd place after signals from Google My Business.

The most important thing to know about backlinks is that where they come from really matters. Links from unreputable or low authority websites are worth nothing in comparison to high-quality links.

Here are some of the main ways to get backlinks:

  • Create outstanding and valuable content that people want to link to.
  • Reach out to other companies and get them to link to you.
  • Guest blogging

Optimize for voice search

Voice search is a big thing when it comes to appearing on local searches. Its use is more widespread than ever, and it regularly used to make local-based searches.

You want to make sure you’re optimizing for voice search by:

Claim your business’ listings

Claiming your listings across business directories such as Google My Business and Yelp can help your brand do better on local search.

Here’s why:

  1. Voice assistants use data from business directories to create their results.
  2. Search engines like Google prefer businesses with claimed and optimized listings over those without them. 

According to Uberall, 90% of voice search readiness involves having accurate listings across Google My Business, Yelp, and Bing. Get on those platforms!

Also, make sure that you have matching business information (name, address, phone number, open hours) across all directories to let Google know you’re reliable and the real deal.