Everybody knows we’re living in the digital era. Our internet usage reflects it clearly – on average, we use the internet for 6 hours each day.
Having an online presence and a website gives you access to the millions of users who scour the net for thousands of hours each year.
Setting up a website is like setting up a store in a digital world. Without it, all of the people that go through the digital streets of the internet are unable to find about your business and its products or services.
But despite the fact that there’s an immense amount of traffic online, about half of small businesses lack a website.
You don’t want to be one of those businesses because the many benefits of having a website for your business are significant and proven:
The mere fact of having a website indicates that your business is aware of today’s trends and that it is likely a serious company.
From the eyes of consumers, businesses without websites look outdated, less professional, and less trustworthy. Today’s consumers have very high standards, and businesses that can’t even bother to adapt to today’s trends and have an online presence are easy to dismiss.
In fact, a survey revealed that more than 3/4ths of people believe that a website makes a business appear more credible.
And, 56% of people stated that they won’t trust a business without a website. Scary if you don’t have one, right?
One of the main reasons to have a website is that it significantly increases your business’s capacity to get found by customers.
Let us show you a stat that, by itself, should be able to convince you of the vitalness of a website:
81% of people research a business online before making the decision to make a purchase. (Adweek)
Your business’s reviews, accounts, and activity are seconds away from consumers. If the information here is scarce, don’t expect them to come to your store. They probably won’t even know that it exists!
Customers, for one reason or another, will need to communicate with your business. They may need questions answered, to schedule an appointment, help with a product, and a myriad of other things.
In many cases, this information can be displayed on your website, saving you time (and money) on dealing with phone calls and inquiries.
It’s cheap, yet very profitable
Setting up a website may seem like too big of an obstacle to handle. The truth is that it is much simpler than you think.
Many website builders have a relatively easy process that you can learn if you put in the time (even if you’re not tech-savvy).
And, if you want to leave the website building to the hands of experts, you can find agencies that will do the job for you at a very affordable price.
A powerful marketing channel!
Your website is an excellent place to promote your products and services. It can help you get new customers, retain customers, and increase the number of purchases made by each customer.
A website is an essential aspect of any digital marketing strategy. Without it, your other options are very limited. Traditional marketing methods such as tv, radio, banners, and fliers are proven to be a lot less effective and, at the same time, more expensive!
Share this article with your fellow marketers and let us know what you think in the comments!