Everybody knows that having a pretty looking store that’s comfortable to shop in is important. If a shop is full of clutter, has an ugly ‘feel,’ and if it’s hard to find the items that you’re looking for, you probably won’t ever come back again.
But why, when the paramount importance of a store’s design is so clear, do some of us overlook the importance of a website’s design?
Nowadays, your website can be, in some cases, as or even more important than your physical store. Your website is your digital store. And as we all know, a solid digital presence is no longer a commodity, but a core part of modern businesses.
To help you get a website that nails it, we brought you some factors of a good website design:
Even though aesthetics seems like a very superficial and unimportant factor, it’s one of the most important things to do right.
Aesthetics have a direct impact on how your visitors perceive your brand. Good aesthetics will help you build credibility and improve the user experience – both of which are essential to get and keep customers.
Usability/Ease of use
Regarding ease of use, a website that’s difficult to use is a pain in the ass, we all know it. Plus, considering that there’s likely a fair percentage of your visitors that aren’t very tech-savvy, it’s in your best interest to have a site that’s easy to use.
Make everything as simple as you can, and don’t lose valuable customers that otherwise could have been kept.
An important element of aesthetics and usability is design consistency. Your design should be consistent in its interface, color scheme, font use, and logo.
For example, you don’t want to confuse your visitors by making the interface of every page of your site very different.
On every page, your logo should be placed in the same place. And the font types that you use should be consistent. Consistency is necessary for solid branding, prevents confusion, and facilitates a smooth user experience.
There’s not much I need to say to show you the importance of fast loading speeds. All you need to see is this stat:
53% of mobile site visits leave a page that takes longer than three seconds to load.
As you can see, slow loading speeds will straight-up slice your traffic.
What that means is pretty clear. Optimizing your website design to work well on mobile is an absolute necessity. That is, unless you want to cut your traffic by more than half.
Do you have a responsive website? A responsive website will adapt to fit on any screen size or device. It will fit well on smartphones, as well as on tablets, desktops, and pretty much any device. Check out this article to learn more about responsive websites.
Having a great website is one of the core pillars of modern, digitized businesses. To help you build it, we made a list of factors that should help you determine if there’s something that your site is lacking.
Is your website lacking in any of these areas?