For small and local businesses, having a professional and functional website is more important than ever to attract new customers. Due to COVID-19 and the rise of e-commerce, you should do everything you can to have a solid presence online, as this is key to thrive in the digital era that we are living in. This leads us to an evident question – how should you approach building your website?
Let’s take a look at the most important points to consider, so you make the best decision for your business. Should you build your website on your own or hire an agency?
Important elements of a high quality website
Make sure you understand that your website needs to meet certain criteria to be successful. For example, it must be easy to use, have a great user experience, a professional design, and it needs to communicate your brand message and core promise.
- Professional design: an outdated or badly designed website is a surefire way to instantly make a bad impression.
- Enticing copy: the text in your website needs to establish trust, make enticing promises, and motivate visitors to acquire your products/services.
- Branding: your website should represent your brand personality by, for example, using certain colors and the right tone of voice.
- High-quality content: content such as blog posts are incredibly helpful to build trust with your audience. They can also help you bring more visitors to your site by showing up on Google.
- Establish a good reputation: your website is, in large part, meant to help you establish trust. (A low-quality site will do the opposite.) Include reviews, testimonials, or trusted certifications across your site to boost your reputation.
Considering building a website on your own?
If you’re considering building one on your own, you need to be completely sure that you can build a website that meets each of the previous points. Otherwise, you may spend valuable time on something that doesn’t attract new customers or fails to achieve your goals (or even worse, that makes your brand look unprofessional). Although building a website on your own can be a good choice, you need to have this in mind.
Even if your website is functional enough to perform basic functions such as contacting you or making purchases, the quality of your site could be detrimental to your sales – not allowing your business to take full advantage of the internet.
The obvious benefit is the lower up-front cost. If you’re willing to spend time to learn about the many aspects of marketing, it can be a good choice.
If you’re “improvising” or “winging it,” your website is unlikely to help you acquire new customers. In other words, if you don’t have a strong marketing background, it’s key to educate yourself with a variety of resources to learn about marketing and building websites. Research extensively and put the theory into practice. If you’re consistent and take the time to learn, your hard work will pay off.
When should you work with a marketing agency?
One of the main reasons to work with an agency is to feel reassured that you’re doing the right things to grow your business and make progress. In other words, it’s the easiest way to make sure that your website is effective and looks professional.
Marketing agencies have multiple experts dedicated to each particular aspect of marketing and website building – SEO, website design, graphic design, copywriting, etc. Not having to learn about each of these aspects will save you a lot of time that you can spend on your business.
Although the initial costs are higher, this will help you maximize your sales in the long run, which will ultimately result in more customers and revenue.
You need to make a cost-benefit analysis to make this decision. Do you already have the technical and design skills to build a site? If not, are you willing to spend an extensive amount of time learning these skills in order to lower costs?
Keep in mind that a single factor can render your site ineffective. If you decide to build your site on your own, be extra diligent about improving your design and website-building skills.
At Hakuna Consulting, we live and breathe digital marketing. If you need help building a website or want to contact our agency’s marketing experts, don’t hesitate to let us know.