Getting started with ecommerce can be very challenging at first. But why make it harder for your small business by choosing a less-than-ideal ecommerce platform?
Picking the wrong platform for your circumstances can drain your time, money, and patience. It’s a choice in which you need to hit the nail on the head – especially right now that we’re facing COVID-19.
For a smoother kick-off, check out the best e-commerce platforms to get your small business started with ecommerce.
*We are not affiliated with any of the following websites.
Shopify is, hands down, one of the best ecommerce platforms for beginners and small businesses. It’s easy, powerful, and (in case your business faces significant growth) scalable.
As a beginner, Shopify has more than you could ever wish for. It’s easy to use, has very advanced features, and the pricing is very affordable.
There’s a good reason why Shopify is the 3rd platform with the most ecommerce market share in the world: it’s very solid all-around, and accessible for beginners.
Considering Shopify? See their pricing options.
Wix has done a great job in the last few years at increasing its awareness, especially in regard to small businesses and solo-entrepreneurs.
Wix’s main promise is that without coding skills or any complex website designing skills, you can build a fully functional website that’s aesthetically appealing.
In short, Wix is a great option to build an ecommerce site even if you don’t have any previous experience with web design. It gives you all the tools you need, such as an easy-to-use drag-and-drop builder, free themes, and more – allowing almost anyone to build an ecommerce store.
If your business doesn’t want to hire a web designer or developer to cut down costs, Wix can be an excellent option.
Compared to Shopify, it’s not as robust in terms of features, but it’s an easier to use alternative. It all comes down to your preferences.
Considering Wix? See their pricing options.
Squarespace ranks the 2nd ecommerce platform with the most market share in the world, surpassing even Shopify.
Squarespace is the ecommerce platform of choice for millions of website owners for various reasons. It includes a broad variety of customizable templates to make building your store a breeze, has great blogging features, and offers excellent customer support.
If you’re looking for great aesthetics, simple ease-of-use, and great blogging features, Squarespace may be what you’re looking for.
Considering Squarespace? See their pricing options.
WooCommerce is different from the other options in this list, but we had to include it. First of all, it’s the most popular ecommerce platform in the world, which says a lot in and of itself.
The reason why this platform is different is that instead of being a stand-alone platform with everything included, it’s a WordPress plugin.
Yes, that’s right. WooCommerce is a WordPress plugin that you can install to WordPress sites to enable ecommerce functionalities.
If you already have a website running on WordPress and don’t want to migrate to a whole different platform, WooCommerce offers the possibility to transform your WordPress site into a fully functional ecommerce store.
It’s very solid all around and completely free, so WooCommerce has a lot going on for it. For businesses that want to use WordPress, it’s a solid choice with countless features.
Although it doesn’t have a cost, you’ll have to pay for plugins if you need extra features that don’t come built-in with the platform. Depending on your needs, it can be either a cheaper or more expensive option, so watch out for which plugins you’ll need to run your store.
Considering WooCommerce? Learn more about its cost in this detailed article.
As a small business owner, building and marketing your site can drain a lot of your time. You want to focus on your business, but with all the minor technicalities that come with building a store, it’s easier said than done.
Check out these 6 reasons to hire a digital marketing agency to build your ecommerce store. If you’re considering getting an extra hand, it’s a great option to make this aspect of your business a bit (or a lot) easier.