Digitalization as a key to the success of spanish startups

startups

Thanks to their adaptability and perseverance, Spanish startups have managed to get ahead after the economic crisis brought on by Covid-19. What has been the strong point on which they have relied? Digitalization. Yes, joining the digital transformation and having to reinvent the business, putting themselves in the consumer’s shoes to understand their needs, have been some of the roles that small companies have had to take on.

As a result of the pandemic, Spain has been a country ravaged by an economic crisis that left many companies in a situation of uncertainty. According to the SEPE -Servicio Público de Empleo Estatal- Spain registered 3,781,250 million unemployed people in June 2021. Even with this hopeless data, startups have not been too badly affected. They have been able to attract capital. How much? The necessary to be able to maintain themselves, communicate and continue to grow as an idea and business.

Sectors most benefited by digitalization

There has been a considerable boom in the digital transformation of certain sectors: home delivery, online education and e-commerce have been the most prominent. The role played by digital transformation has been fundamental, since, thanks to it, companies in these sectors have remained alive in the market and considered themselves competitive.

It is clear that digitalization has been the great ally of people during the pandemic. In the end, everything went through digitized businesses: an online newspaper, a restaurant that delivers food at home, e-commerce, digital platforms for contact like Zoom or Skype, video platforms like Netflix or HBO … among others. But not everything has been big companies. Startups that have been able to ride the wave of digitization have continued to launch projects, prospecting for the future or simply keeping up with many large companies.

What will happen in the next few years, will local businesses be able to survive without going digital, and in 2025 will there be any business left without an online presence?

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