Buyers will consider your ecommerce store’s design to decide if your brand is worth their time.
Nailing your site’s looks shouldn’t be a luxury, but one of your top priorities. 38% of people will stop engaging with a website if the content/layout is unattractive. (Adobe)
Although getting a redesign can seem like too much of a hassle, a website that looks neat and sleek will increase your traffic, sales, and revenue.
Here are 5 signs your ecommerce store needs a redesign:
Speed is huge when it comes to keeping visitors on your website.
To put it into perspective, a 1-second delay can decrease your conversion by 7%!
Speed is also a very important SEO factor. It greatly impacts metrics such as bounce rates and time-on-page, which Google analyzes to determine your rankings.
Due to how impatient customers are today, it may be time for a redesign if your site isn’t optimized to load lightning fast.
It’s Old or Hasn’t Been Redesigned in Ages
A good sign your ecommerce store needs a redesign is that the current design is old and hasn’t changed in ages.
The internet is constantly evolving, and so are the needs of users.
Put yourself in your visitors’ shoes. What would they think of your business based on its website design?
People judge books based on their cover. From their perspective, an old design indicates that your brand couldn’t even bother to invest any time or resources into providing a better experience for them.
Why choose your company when there are other stores at a click’s reach that keep their website up to date?
Your Site Doesn’t Have a Responsive Design
You know your site needs a fair share of tweaks and improvements if it’s 2020 and it doesn’t even have a responsive design yet.
Here’s the deal. We’re in the mobile-first era. Most internet users use ONLY their smartphones to surf the internet nowadays!
Responsive design lets your website adapt to any screen size and device, whether it’s a smartphone, desktop, or even tablet!
Lacking a responsive design is the perfect way to miss out on mobile device users that visit your store. Most mobile users nowadays won’t put up with an awkward interface.
Learn more about responsive design and why you need it.
It Doesn’t Match with Your Brand
Through design, your brand has the opportunity to showcase professionalism and its personality
Make sure to have a modern design that’s functional and easy to use to make a good first impression on visitors.
Your design should also be consistent across all of your channels. If your branding is green across most platforms, keep up the consistency and make sure your website uses green too.
If your site’s colors or design don’t match with other platforms (such as your social media accounts), it may be time to get a redesign.
It’s Not on the Same Level as Your Competitors’
Does your design pale in comparison next to your competitors’ amazing stores?
It’s a good idea to compare yourself to competitors when it comes to any aspect that people consider when choosing a store. This includes your products, pricing, content, and design.
If your design doesn’t stack up against other stores, the reality is quite simple – you’re going to lose a lot of customers.
The good news is that once you get a competitive and modern design, you’ll have an edge against stores that look more outdated.
Wrapping Up: with COVID-19 and the ecommerce industry on the rise, it’s more important than ever to maximize your digital assets to stand a chance against the increasing competition.
If you need a hand with any of this, an agency can provide the necessary team and expertise while letting you focus on what you’re good at – your business.