Since the state of alarm was declared a year ago due to Covid-19, we have changed our daily habits. Now we must keep a safe distance, not leave home without a mask, wash our hands… but have our consumption habits changed?
The answer is yes.
During 2020, ecommerce has undergone a 30% growth compared to 2019. This increase places Spain as the third country where e-commerce has grown the most, only behind Argentina and Singapore. The fear of getting infected, spending more time at home, has made us prefer to make our purchases through the internet rather than going to the store.
This exponential growth is due to the convenience on the part of customers who, faced with the fear of going out on the street, the restrictions and the facilities provided by Internet shopping, are opting for e-commerce. Several studies show that Spaniards are the Europeans who have increased their online purchases the most during this crisis, 67%. They are followed by Italy with 66% and Portugal with 62%.
As for the most demanded products in e-commerce, it is not surprising that most of the online shopping budget goes to household items (59%) and technology (53%), given that we spend a lot of time at home and the need to purchase these types of products increases. This is followed by the fashion market with 52%. On the other hand, the industries that have grown the most are food, pharmaceuticals and food delivery. The latter is one of the consequences of the bad times being experienced by the hotel and catering industry, which has had to reinvent itself to be able to continue supplying customers and generating income, changing the menus in the establishment for the increasingly demanded delivery.
What has also been reinvented is the way of working. Teleworking is gaining followers little by little. The security of not having to go to the office, with the risks involved such as having to use public transport and stay there, as well as the autonomy of being able to work from anywhere in the world, making us digital nomads, has led 94% of Spanish companies to incorporate remote work. And it seems that this new way of working is here to stay, as 9 out of 10 companies believe that these new ways of working will continue to be present once COVID-19 is over.
If there is one thing we can take away from this pandemic year, it is that we need to reinvent ourselves, adapt and go digital. COVID-19 has accelerated the digitalization of the world, and people are increasingly opting to carry out any task using a computer or a cell phone. Being at the forefront means understanding your customers and making things as easy as possible for them, something that is made possible by digital transformation.